A fast-food chain that started in 2014 with a small, 98-square-foot outlet at Golf Course Road, Gurugram, today has a presence in over 80 stores in 38 cities. In just 8 years, it has become the fastest-growing burger chain of Indian origin.
Today, it has the 3rd highest burger delivery volume in India.
That’s Burger Singh, the dream child of an Indian entrepreneur, an alumnus of Birmingham Business School. Let’s look back in time to trace how it all started.
In this article, we cover
- Who is the owner of Burger Singh?
- When did Burger Singh start?
- Company’s growth in terms of number
- Burger Singh’s Success Mantra
- The plans ahead
Who is the owner of Burger Singh?
Kabir Jeet Singh is the CEO and co-founder of the Gurugram-based chain, Burger Singh. While he was studying to earn his MBA from Birmingham Business School, he found time to work part-time at a burger outlet and experiment with different spices in his burgers. Customers flocked to him because of his “desi tadka,” earning him the nickname “Burger Singh. He used the name for his own fast-food chain while starting up in 2014.When did Burger Singh start?
Kabir, in partnership with Nitin Rana, his childhood friend, started the business. Burger Singh first started expanding to Delhi NCR. Slowly, the business expanded to North and West India. In 2017, Burger Singh began franchising. Today, the business operates in Delhi-NCR, Lucknow, Jaipur, Dehradun, Jammu, Nagpur, Ahmedabad, Jhansi, Chandigarh, Amritsar, Gujarat, Bengaluru, and more.Company’s growth in terms of number
- In 2017-2018, revenue was nine crores
- In 2020, sales reached 31 crores
- In 2021, Burger Singh’s revenue increased by 400%
- Records an annual turnover of Rs.26 crores
- Raises 30 crores in funding in 2022
Burger Singh’s success mantra
Indians are fond of great flavors, vegetarian options, and affordable prices. Burger Singh has combined India’s favorite flavors with a burger at an affordable price.Burger Singh is targeting markets where there is a demand for burgers but no international brands exist. Locations like Jhansi and Moradabad, to name a few. Fusion burgers such as Dum Aloo, Paneer Pind-er, Amritsari Murgh Makhani, and Jattputt Chicken entice Indian customers. Burger Singh constantly updates its menu with innovation and carries out extensive trials within the company and outside, to test-market its offerings before launching them.
The plans ahead
In the fiscal year 2023, Burger Singh plans to launch an additional 120 food courts. This will take their store content beyond 200. From 1 store in 2014 to 200 food courts in 2023, that’s quite an achievement. Isn’t it?Bonus Read!
Looking for an unsecured business loan for your franchise business? Here’s all you need to know! According to experts, Kabir and team members have done a better job than many MNC burger chains. With steller unit level economics they have made a mark in the QSR space in India. Since, Indian consumption landscape is moving towards the next stage of evolution, investors are considering it as the right time to invest in high growth, predictable and profitable startup.What’s your Reaction?
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